Cardapio de Kiosk QueConverte
Menos passos, menos friccao, mais pedidos concluidos. Construido para restaurantes de servico rapido rodando SkyTab.
Antes
12 categorias. Cliente olha. Vai embora.
Depois
6 categorias. Claro. Rapido. Pronto.
Fluxo Ideal de Kiosk
O Plano
Cada passo do fluxo de kiosk, com o que fazer e nao fazer de implementacoes reais. Precisa de ajuda com sua gestao de cardapio primeiro? Comece la.
Category Structure
6-8 categories max. Scan-friendly names. Margin-first order.
- Max 6-8 top-level categories on the first screen.
- Use clear names: 'Burgers' not 'From the Grill.'
- Put highest-margin categories first (left-to-right, top-to-bottom).
- Use Menu Availability to show different kiosk menus by time of day.
- Don't list 15+ categories. Customers freeze and walk away.
- Don't use creative names that require explanation.
- Don't bury your best sellers in sub-categories.
Item Selection
Curate, don't dump. Kiosk is not your full menu.
- Select only items suited for self-ordering.
- Prioritize: favorites, high-margin items, fast-prep items.
- Use images for every item. Kiosk is visual-first.
- Item descriptions: 1 line max. Clear and scannable.
- Don't put your entire dine-in menu on the kiosk.
- Don't skip images. Text-only kiosk menus underperform by 30%+.
- Don't use long descriptions that push items off-screen.
Modifier Limits
3-5 choices per set. Smart defaults. No nesting.
- Cap modifier choices at 3-5 per set on kiosks.
- Set smart defaults (pre-select the most popular option).
- Use standard modifier sets only for kiosk orders.
- Group modifiers logically: required first, optional second.
- Don't use Pre-Modifiers. They do NOT appear on kiosks.
- Don't nest modifiers (modifier -> sub-modifier). Each extra screen = drop-off.
- Don't offer 10+ options per set. Decision fatigue kills conversions.
Upsell Without Overwhelm
One prompt per order. After item, before cart.
- One upsell prompt per order max (drink, dessert, or size upgrade).
- Place it AFTER item selection, BEFORE cart.
- Make the 'No Thanks' button equally prominent as 'Add.'
- Use high-margin, low-complexity items for upsells.
- Don't prompt upsells on every single item.
- Don't hide the skip/decline option with tiny text.
- Don't upsell complex items that need more modifiers.
Cart -> Pay Flow
Clear summary. Fast payment. Confirmation.
- Show a clear order summary with item names, modifiers, and prices.
- Support Apple Pay, Google Pay, EMV dip, NFC tap, and swipe.
- Send SMS order confirmation to keep the customer informed.
- Use e-receipts to reduce paper and capture contact info.
- Don't skip the summary screen. Customers want to verify before paying.
- Don't limit payment to card-only. NFC/tap is faster.
- Don't forget a 'back' button. Trapped customers abandon orders.
Framework de Cardapio para Kiosk
Template de estrutura de categorias, guia de limites de modificadores e regras de posicionamento de upsells. Um documento, pronto para implementar.
Assista ao Passo a Passo
Veja como estruturar o cardapio do seu SkyTab Kiosk de categorias ate checkout.
kiosk-menu-structure.mp4 · 8:12
Capacidades do SkyTab Kiosk
Intuitive Touchscreen
Step-by-step ordering flow. No training needed for guests.
All Payment Types
Apple Pay, Google Pay, EMV dip, NFC tap, and swipe.
SMS Notifications
Order status updates via text. Customers know when to pick up.
Visual Menu
Full image support for every item. Visual-first browsing.
Direct POS/Kitchen Sync
Orders flow directly into POS and KDS. No extra devices.
Menu Availability
Show different menus by time of day, location, or date.
Pre-Modifiers nao funcionam em kiosks
Pre-Modifiers (EXTRA, NO, SUB) nao estao disponiveis no SkyTab Kiosk, pedidos online, delivery de terceiros ou apps moveis. Use conjuntos de modificadores padrao para todos os itens de kiosk. Veja nossas ferramentas de gestao de cardapio para detalhes.
Menos taps. Mais pedidos. Zero confusao.
Baixe o Framework de Cardapio para Kiosk: limites de categorias, topes de modificadores, posicionamento de upsells e convencoes de nomes.